PROCESS
– Oversaw all business operations, marketing campaigns, client engagement, and strategic planning. Included interactive meetings with departments to enhance manufacturing, distribution, marketing and sales strategies.
– Developed business plans to increase business growth through subsidiary outlets that encompassed partnerships, endorsements, ambassadors and retail programs.
– Restructured division on a product line basis generating an 8% margin, reducing inventory by $1 million from a loss position in first year of operation.
– Planned daily action items for management team, scheduled meetings and secured events for company growth and branding. Organized several events with sports and talent agencies for product placement.
– Performed a quarterly cost benefit analysis to ensure accurate reporting on budgets and forecasts.
– Launched a global distribution, reporting of analytics across team and consumer POS.